Is the Makeup Industry Being Taken Down by One Woman?

The $55 billion dollar beauty industry should be afraid, very afraid.

Harvard business student Grace Choi has created an at-home 3D makeup printer- capable of printing out eyeshadows, creams, lipsticks, etc. How is this possible? Grace developed her product based off of one thought: “The makeup industry…charges a huge premium on something that tech provides for free. Color.

The 3D makeup printer called Mink, works just like a regular printer; Only this one prints makeup- and has the ability to copy exact pigments used by the big name beauty brands. Imagine being able to print your own YSL Midnight Blue eyeshadow at home and without the cost! As Grace puts it,

“The make-up industry makes a whole lot of money on a whole lot of b——-“.

Click here to watch Grace and her 3D printer in action!

Also- visit Seneca & Spruce to find more articles written by me like this one! 🙂



  1. Sounds pretty insane and cool but imagine what they would charge for the products to print and be printed on… not sure it’s a solution everyone is looking for but great if you are willing to put the effort into it yourself and don’t like to support fashion and makeup brands i guess.

  2. I saw this video last week and was amazed!! I wonder how the quality is? If it’s good, this is definitely going to change the future of makeup!

  3. Ha! You actually beat me on this topic! I was about to write about it for tomorrow’s post! LOL!!! Great minds think alike! I would actually invest in this

  4. This is so fascinating! I am always so amazed how creative and innovator is smart woman like her can be. It is inspiring. This is such a great idea!

  5. I don’t know although I think she is brilliant I don’t know if I would give up a MAC shadow for a printed version.. people like the tangible!

  6. If this actually works like she says it works, I would snap this up in a heartbeat! Technology can be so unbelievable sometimes, but its really cool to see innovative ideas like this become a reality.

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